5 B2B Website Design Tips to Boost Your Conversion Rates
your
website's conversion rate is the percentage of customers that complete the
action you want them to do this can be completing a contact form downloading an
ebook or signing up for a newsletter the more conversions on your website the
more chances to connect with customers and make a sale here are five b2b
website design tips to boost your conversion rates.
1. keep website forms short keep web
forms short so they're easy to complete the easier and faster something is the
more likely someone is to do it keep forms three to five fields studies show
that firms with less than five fields increase conversions by one hundred sixty
percent.
2. use pop-up call to actions pop-ups
are a great way to grab a visitor's attention with a content offer to maximize
conversions use pop-ups so that visitors can download content related to what
they're viewing on the website.
3. create content for all stages
of the buying process make sure that wherever the visitor is in the making
process there is content that speaks to them think short case studies long
white papers quick blog posts specific pricing sheets a comparison chart and
helpful buying guides only gate 25 of your most valuable content to maximize
reading.
4. improve website load times your
b2b website absolutely must load quickly even a one-second delay can cause a
seven percent reduction in conversions with page speed the goal is for your
website to score above 80 on google page speed insights requires continuous
work.
5. implement live chat a live
chat feature that allows visitors to get quick answers and shows your company
is responsive a live chat tool has been shown to increase conversions by 30
looking to improve conversion rate optimization on your b2b website WebBusiness Tech is here to help contact us to learn more about b2b webdesign customized to get you results.
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